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APPROACH
OUTOFTHESANDBOX
ADJ. Creative, fresh, innovative, interesting, eye-catching, intelligent, unique.

ADJ. Outside the norm. Found on the outside of the sandbox.

E info@outofthesandbox.com
P 902 221 4813

©2007 Out of the Sandbox.
All Rights Reserved.
DESIGN PHILOSOPHY:
A design needs to be appealing but it also must be functional, organised, and well researched. It must attract the specified target audience and 'quietly' lead them to the desired message. At Out of the Sandbox, design is simple but powerful. It has a unique aesthetic and conveys a message with visual appeal, intelligence, and subtlety. The illustrations are original and relevant, the web design is aesthetic and user-friendly, the branding is strong and impacting, and the print work stands out from the competition.

There are three steps to the design process which include:

1. Preliminary Design: 50% of Project Time
(introductory client meetings, review of design brief, research, analysis, sketching, concept exploration, visual exploration, idea testing)
2. Design Development: 25% of Project Time
(concept development, visual development, design trials, mockups, client feedback)
3. Final Design: 25% of Project Time
(final client feedback, visual refinement, final testing, detail perfecting)

Each project is researched thoroughly. 50% of the time spent on each job is in the preliminary design phase. Research is crutial to developing a strong and appealing concept that will stand out from the competition. Client feedback and communication is key. No project can proceed through any stage of the design process without full client feedback. The goal is the involve the client as much as possible in order to receive an outcome where both parties are pleased.